Zlora started from a simple annoyance: providers count on the fact that most people never call back to ask for a better rate. We built an AI that makes that call every time — quietly, in the background, without costing you an hour on hold.
Research out of Indiana University's Kelley School found that people skip negotiating roughly half the time they genuinely could — and close to half said they'd rather just pay more than go through the discomfort of asking. It's not a laziness problem. It's a discomfort problem.
The same research found people judge whether negotiating is "worth it" by the size of the discount, not the dollar amount — a modest percentage off a monthly bill rarely feels worth the conversation, even though that same percentage, applied every month for a year, adds up to something that clearly would be. The math changes even when the discomfort doesn't.
Zlora exists for that gap. You don't have the uncomfortable conversation — we do, automatically — and we only ever tell you what happened once there's a real number to look at.
Every round, every offer — visible if you want to check it, not hidden behind a black box.
We contact established companies directly. We're not a marketplace where strangers respond to a posted request.
If we save you money, our fee is a percentage of the savings. If you switch anyway without a lower price, a flat $10 fee applies instead. If you don't accept anything, you owe nothing.
Your contact information stays private during negotiation — a provider never reaches you directly. Every offer comes back to you first, and nothing gets accepted without your say-so.